Standing out from the pack
In a world where wedding photographers are a dime a dozen and having a good experience matters the most, the team at Trailhead came to me with a brand that did not match the caliber of their work, and it was hurting their ability to book at the price point their work warranted. We saw an opportunity to stand out by avoiding pretentious-for-the-sake-of-being-pretentious branding without sacrificing luxury and quality.
We established a brand that balances luxurious with the humans-first philosophy driving the business. Knowing that the brand would have to scale from watermarking imagery to a website that sets them apart from the sea of wedding photographers, we made sure to build a flexible brand that captures their spirit and values at every turn.
Branding & Logo Design
Secondary logo in gold foil
Mug design as a gift for clients
Business cards with gold foil
Crafting an accessible brand
After establishing the brand system, we set to work updating the studio's website. It was critical to the Trailhead team that their customers stories were front and center. We established a content strategy that highlights their couples, as well as providing the necessary information for potential customers to feel welcome to reach out to start the conversation.
We put together a pricing document for clients and vendors alike.
Shipping box for mailing client gifts
Wax seal with the logomark
Packaging, Creative Direction, Collateral Design