Trailhead Creative is a wedding brand looking to establish themselves as a leader in the industry.

Standing out from the pack

In a world where wedding photographers are a dime a dozen and having a good experience matters the most, the team at Trailhead came to me with a brand that did not match the caliber of their work, and it was hurting their ability to book at the price point their work warranted. We saw an opportunity to stand out by avoiding pretentious-for-the-sake-of-being-pretentious branding without sacrificing luxury and quality.

We established a brand that balances luxurious with the humans-first philosophy driving the business. Knowing that the brand would have to scale from watermarking imagery to a website that sets them apart from the sea of wedding photographers, we made sure to build a flexible brand that captures their spirit and values at every turn.

Deliverables

Branding & Logo Design
Collateral Design
Website Design
Content Strategy

Primary logos

Secondary logo design stamped in gold foil for Chicago wedding photographer

Secondary logo in gold foil

Mug design for Chicago wedding photography brand

Mug design as a gift for clients

Business card design and branding for Chicago wedding photography brand

Business cards with gold foil

Crafting an accessible brand

After establishing the brand system, we set to work updating the studio's website. It was critical to the Trailhead team that their customers stories were front and center. We established a content strategy that highlights their couples, as well as providing the necessary information for potential customers to feel welcome to reach out to start the conversation.

Homepage website design for wedding photography studio, Trailhead Creative
Experience and pricing page website design for wedding photography studio, Trailhead Creative

PRICING DOCUMENT

We put together a pricing document for clients and vendors alike. 

Pricing document cover design for Chicago wedding photography brand
Pricing document layout design for Chicago wedding photography brand
Pricing document layout design for Chicago wedding photography brand
Pricing document layout design for Chicago wedding photography brand showing services offered
Pricing document layout design for Chicago wedding photography brand pricing packages offered
Pricing document layout design for Chicago wedding photography brand, thank you page.
Mailler box design for Chicago wedding photography studio, Trailhead Creative

Shipping box for mailing client gifts

Logo icon design stamped in a wax seal for a Chicago wedding photography brand

Wax seal with the logomark

I love ideas. Let's talk about yours.

The Bloomi oil sits on a board, showing off the pack and label design

Packaging, Creative Direction, Collateral Design