Third Coast Birth & Baby is a birth and early childhood support agency looking to ease difficult pregnancy and postpartum experiences through community and support.

Creating a brand for the merging of two prominent chicago birth & doula agencies

Third Coast Birth & Baby was formed in 2019 when Chicago birth & doula agencies merged to offer more holistic service offerings, carrying their relationships through all stages of pregnancy to the first few years of parenthood. Looking forward to announcing the combined organization, the team was looking to craft a new brand identity that captured their new spirit while honoring the legacy of their pasts.

Because the merger was pushing Third Coast to better cater to families with a wide variety of socio-economic status, it was essential to build something that would appeal to the customers booking one-on-one support and families just looking for community support services. Considering this, we built soulful brand, striking the balance between exclusive and inclusive, feminine and a little bad-ass, too.

Deliverables

Brand Development
Packaging
Digital Design
Social Media Graphics
Illustrations
Collateral Design

Primary logos

Tote bag design for Chicago's Third Coast Birth & Baby
Brand imagery used for Third Coast Birth & Baby
Mug design for Chicago birth and doula agency, Third Coast Birth & Baby
Congratulatory card design for new moms

Birth congratulations card

Design collateral for Chicago birth and doula agency

Print collateral

Business card design for Chicago birth and doula agency

Business cards

Cover page for Third Coast Birth & Baby's brand guideline
Brand guideline page defining the Third Coast Birth & Baby logo and its usage
Brand guideline page defining brand color palette
Table of contents design for Chicago's Third Coast Birth & Baby
Brand guideline page defining all the different logo lockups for Third Coast Birth & Baby
Brand guideline page explaining business card design and usage for Third Coast Birth & Baby
Mural design for Chicago's Third Coast Birth & Baby

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Collateral Design, Environmental Design, Activation