Third Coast Birth & Baby was formed in 2019 when Chicago birth & doula agencies merged to offer more holistic service offerings, carrying their relationships through all stages of pregnancy to the first few years of parenthood. Looking forward to announcing the combined organization, the team was looking to craft a new brand identity that captured their new spirit while honoring the legacy of their pasts.
Because the merger was pushing Third Coast to better cater to families with a wide variety of socio-economic status, it was essential to build something that would appeal to the customers booking one-on-one support and families just looking for community support services. Considering this, we built soulful brand, striking the balance between exclusive and inclusive, feminine and a little bad-ass, too.
BRAND IDENTITY DESIGN
Birth congratulations card