Based on years of sun protection science, the gummy is created from a fern found in Central America that aids in boosting your skin's resilience to the sun, from the inside. Since this is a new product, crafting a credible brand was our first priority.
I initially worked to create a logo that represents the product and company. Since a successful brand launch, I have continued to work with the team to develop assets such as shipping boxes, downloadable content and social media, aligning it to and further developing the brand system.
PHOTOGRAPHY: SOPHIE STEWART
Creating a logo that feels expressive and credible.
Sundaily needed a logo that positions the product as science-based and trustworthy, while serving up a fresh, memorable face to potential consumers. The mark needed to be expressive, while retaining a sophistication that balanced credibility with the brand personality. The mark we developed is welcoming and luscious – just like the outdoor life that people could live with adequate sun protection.
Working with existing collateral to explore new ways to use brand assets.
We created everthing from t-shirts to shipping boxes, and business cards to social media templates. With each one, we were looking to push the brand further and explore new, unique ways to use the assets.
Helping consumers understand the science behind their skincare routines.
We designed the Skin Solution Roadmap to be a piece of downloadable content for customers interested in learning about the science behind Sundaily in greater depths.
© Eléna Potter, 2021, All Rights Reserved