Elevate is a health-focused company looking to be an industry leader in educating customers about CBD and its everyday benefits and use.

REFRESHING THE BRAND EXPRESSION AND COLLATERAL

Looking to position themselves as a leader in the quickly growing industry, Elevate was looking to improve the customer experience in the digital space and make their CBD more accessible to CBD-curious folks. Knowing this, we put together a website that worked on all levels of knowledge, making it easy for seasoned customers to find exactly what they wanted and providing supportive resources and information for first-time customers.

It was also important to leverage the momentum of the new website to work to update the brand across all platforms. We used product photography to create flavor profiles and vibrant imagery, and gave facelifts to all digital communications.

Deliverables

Website Design
Collateral Design
Creative Direction
Email & Social Media
Content Strategy
Art Direction
Prop Styling

Partners

WordPress and WooCommerce Website Development
Busby Potter

Email & Social Media
– Dani McDonnell

Product Photography
Liveside Media

Website ecommerce homepage design for CBD company Elevate
Design for Elevate CBD's CBD 101 page outlining different kinds of CBD
Design for Elevate CBD's CBD 101 page outlining how CBD works
Product photography and prop styling of Elevate's drops lemon flavor
Product photography and prop styling of Elevate's spray berry flavor
Product photography and prop styling of Elevate's drops cinnamon flavor
Product photography and prop styling of Elevate's spray mint flavor
Product photography and prop styling of Elevate's spray cinnamon flavor
Product photography and prop styling of Elevate's drops mint flavor
Product photography and prop styling of Elevate's spray lemon flavor
Product photography and prop styling of Elevate's drops berry flavor
Infographic outlining the differences between cannabis, marijuana and hemp
Product photography of Elevate CBD's pet drops for dogs
Closeup product photography on CBD pet chew
Product photography and prop styling of Elevate's breath strip collection ginger peach flavor
Product photography of Elevate CBD's pet drops for dogs
Product photography of Elevate CBD's agility pet drops
Elevate 1.0

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Branding, Website Design, Creative Direction, Collateral Design