REFRESHING THE BRAND EXPRESSION AND COLLATERAL
Looking to position themselves as a leader in the quickly growing industry, Elevate was looking to improve the customer experience in the digital space and make their CBD more accessible to CBD-curious folks. Knowing this, we put together a website that worked on all levels of knowledge, making it easy for seasoned customers to find exactly what they wanted and providing supportive resources and information for first-time customers.
It was also important to leverage the momentum of the new website to work to update the brand across all platforms. We used product photography to create flavor profiles and vibrant imagery, and gave facelifts to all digital communications.