DISTRICT DERP

Disrupting the stigma around lifestyle cannabis brands.

District Derp sits at the intersection of cannabis, wellness, art and social good. Hellbent on removing questions around legalization, purchasing and use, we partnered together to build a website that would garner brand recognition and adhere to the industry's unique restrictions.

WEBSITE DESIGN

CONTENT STRATEGY

ILLUSTRATION

COLLATERAL DESIGN

SHOPIFY DEVELOPMENT: BUSBY POTTER

SOCIAL AND CONTENT: THE WHY CREATIVE

PHOTOGRAPHY: EMMA WEISS

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RESEARCH & STRATEGY:

Crafting a trustworthy and reliable digital platform for a cannabis brand.

We focused first on developing a content strategy that would educate and create trust with customers. It was imperative to clear up questions about the purchasing process from the get-go. 

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Sticker design to go on edible products
Sudo the dog paints a masterpiece
Branded illustrations for eCommerce company District Derp helping customers understand how the purchasing process works
Product photography for District Derp
Branded illustrations for eCommerce company District Derp helping customers understand how the purchasing process works
Social media post with typography of an Eileen Miller quote
Branded illustrations for eCommerce company District Derp helping customers understand how the purchasing process works

WEBSITE:

Designing around legal restrictions.

Working in side-by-side partnership with my development half (Busby Potter), we designed and built a website that worked within the restrictions placed on the industry. We leaned heavily on custom illustrations and lifestyle imagery to solidify District Derp the go-to, trustworthy cannabis brand. 

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Explore the Mobile Prototype
Click around and see the site as a mobile design

INTERACTIVE GIFT GUIDE:

2 years post-launch, the Derps came back to us looking to make the purchasing process even easier.

Several legal restrictions had been lifted, which opened doors for new solutions. We created an interactive Gift Guide, which allowed customers to see the current menu and shop accordingly. 

Gift Guide menu for cannabis brand, District Derp
Sudo the dog paints a masterpiece
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GROWTH:

Since launching in 2018, the customer base and following have seen consistent growth. 

We've continued to partner with them as they introduce new lines and product categories and collaborations with other brands.

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There isn’t a week that goes by without someone complimenting our site, and frankly our growth to date simply wouldn’t have happened without the incredible product Eléna put together.

Chris Licata & Anaïs Hayes, Co-Founders

Wanna chat?