District Derp is a product and lifestyle brand at the intersection of cannabis, wellness, art and social good.

DESIGNING WITH INDUSTRY & LEGAL LIMITATIONS IN MIND

Looking to disrupt the stigma around cannabis brands, District Derp was hellbent on removing questions around legalization, purchasing and use. They needed a website that could function as a normal eCommerce site and garner brand recognition and adhere to the industry's restrictions.

Taking all of this into consideration, we focused on content strategy and design as we looked to develop content that would educate and breed trust with customers. It was imperative to clear up questions about how the purchasing process works from the get-go, using custom illustrations and lifestyle imagery to solidify District Derp as honest, trustworthy and artistic.
Since launching in 2018, the customer base and following have seen consistent growth. We've continued to partner with them as they introduce new lines and product categories and collaborations with other brands.

Deliverables

Website Design
Content Strategy
Illustration
Collateral Design

Partners

Shopify Web Development
Bubsy Potter

Social, Content and Marketing
The Why Creative

Photography
Emma Weiss

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eCommerce website shop page for District Derp
Product page design for eCommerce company, District Derp
Sudo the dog paints a masterpiece
Branded illustrations for eCommerce company District Derp helping customers understand how the purchasing process works
Product photography for District Derp
Branded illustrations for eCommerce company District Derp helping customers understand how the purchasing process works
Social media post with typography of an Eileen Miller quote
Branded illustrations for eCommerce company District Derp helping customers understand how the purchasing process works
Sticker design to go on edible products

Explore the Mobile Prototype
Click around and see the site as a mobile design

Digital advertisement design for District Derp
Digital advertisement design for District Derp

Digital ad designs

Digital advertisement design for District Derp
Booth design for District Derp

Booth design for local events

Gift Guide menu for cannabis brand, District Derp

I love ideas. Let's talk about yours.

Packaging, Creative Direction, Collateral Design