With the last brand update in 2002, the organization was looking to craft a new visual identity to kick off a 3-year strategic initiative. Working side-by-side with a brand strategist, we identified the path forward for Chicago Semester: a modern and sleek new visual identity that aligns with the core values the organization has evolved into over the years.
BRAND IDENTITY DESIGN
SHOPIFY DEVELOPMENT: BUSBY POTTER
PHOTOGRAPHY: TYLER MINNESMA
Former logo versus updated
Business card design
With a team of nearly 20 employees who would be representing the Chicago Semester brand daily, it was critical that we created a brand guideline that could not only outline how the organization represents itself visually, but also talks about themselves.