CHICAGO SEMESTER

Placing students in Chicago-based internships.

With the last brand update in 2002, the organization was looking to craft a new visual identity to kick off a 3-year strategic initiative. Working side-by-side with a brand strategist, we identified the path forward for Chicago Semester: a modern and sleek new visual identity that aligns with the core values the organization has evolved into over the years.

BRAND IDENTITY DESIGN

WEBSITE DESIGN

ILLUSTRATION

COLLATERAL

SHOPIFY DEVELOPMENT: BUSBY POTTER

PHOTOGRAPHY: TYLER MINNESMA

Former logo versus updated

Booth design for Chicago Semester's recruiting team
design-chicago-semester-business-card

Business card design

Brand Guideline

With a team of nearly 20 employees who would be representing the Chicago Semester brand daily, it was critical that we created a brand guideline that could not only outline how the organization represents itself visually, but also talks about themselves.

Brand guideline cover page for nonprofit, Chicago Semester, outlining how to use the brand identity
Brand guideline for nonprofit, Chicago Semester, outlining how to use the branded iconography
Brand guideline for nonprofit, Chicago Semester, outlining how to use the brand identity logo on different backgrounds
Brand guideline for nonprofit, Chicago Semester, outlining how to use the brand identity photographic assets
Brand guideline with values for nonprofit, Chicago Semester, outlining how to use the brand identity
Brand guideline for nonprofit, Chicago Semester, outlining how to use the brand identity logomarks
Brand guideline for nonprofit, Chicago Semester, outlining how to use the brand identity typography
Brand guideline final page for nonprofit, Chicago Semester, outlining how to use the brand identity

Interested in working together?

GET IN TOUCH

© Eléna Potter, 2021, All Rights Reserved