Chicago Semester is a nonprofit working to place students from midwestern universities in internships around the city.
CELEBRATING 45 YEARS WITH A REBRAND
With the last brand update in 2002, the organization was looking to craft a new visual identity to kick off a 3-year strategic initiative. Working side-by-side with a brand strategist, we identified the path forward for Chicago Semester: a modern and sleek new visual identity that aligns with the core values the organization has evolved into over the years.
Deliverables
Brand Development
Digital Design
Social Media Graphics
Illustrations
Collateral Design
Partners
WordPress Website Development
– Busby Potter
Photography
– Tyler Minnesma
Brand Strategy
– Carole White
Former logo versus updated
Business card design
Brand Guideline
With a team of nearly 20 employees who would be representing the Chicago Semester brand daily, it was critical that we created a brand guideline that could not only outline how the organization represents itself visually, but also talks about themselves.
