Northshore Hospital has partnered with Nordstrom to provide mammograms at Old Orchard Mall in Skokie, Illinois for 20 years running.

Creating a branded experience celebrating WOMEN'S HEALTH

In an effort to educate consumers about breast cancer and prevention methods, NorthShore set out to establish an interactive space to begin conversations about women's health, increase the number of women getting mammogram screenings, and provide a place for people to share stories and celebrate their loved ones.

From concept to final installation, I collaborated with the team as the designer, creating and laying out environmental graphics, print and digital collateral, and working with the installation team to make sure everything was optimized for maximum potential.

Over 9,000 people came through the month-long pop-up. 500 women received free health screenings on-site and over 1,200 people shared their stories, strength and hope on the interactive butterfly wall.

Deliverables

Concept Art Direction
Collateral Design
Environmental Design
Activation

Partners

Installation
– Luft

Art Direction
– Jason Thompson

Creative Direction
– Joe Popa

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Environmental design of the pop up in The Cube

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Window installation of paper butterflies

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Infographic and display boards

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Infographic boards

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Interactive butterfly walls for visitors to share their stories

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Exterior signage

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Close-up of the paper butterfly window display

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Branding, Website Design, Collateral Design, Creative Direction