Creating a branded experience celebrating WOMEN'S HEALTH
In an effort to educate consumers about breast cancer and prevention methods, NorthShore set out to establish an interactive space to begin conversations about women's health, increase the number of women getting mammogram screenings, and provide a place for people to share stories and celebrate their loved ones.
From concept to final installation, I collaborated with the team as the designer, creating and laying out environmental graphics, print and digital collateral, and working with the installation team to make sure everything was optimized for maximum potential.
Over 9,000 people came through the month-long pop-up. 500 women received free health screenings on-site and over 1,200 people shared their stories, strength and hope on the interactive butterfly wall.
Concept Art Direction
– Jason Thompson
– Joe Popa
Environmental design of the pop up in The Cube
Window installation of paper butterflies
Infographic and display boards
Interactive butterfly walls for visitors to share their stories
Close-up of the paper butterfly window display