Bloomi is a womxn-forward, clean-focused sexual wellness marketplace.

What we did

Experiencing rapid growth and expansion, Bloomi came to me looking for a design partner to elevate the brand and build consistency across all platforms. As a marketplace that had only carried other brands, it was essential to carve out some space that Bloomi could own for themselves without taking away space for their partners.

With this in mind, we did some creative exploration of style directions that could advance the brand system and expression, as well as carry over to the new product line. Once we had some things in place, we set to work updating materials everywhere, from digital downloads to iconography to social media advertising.

Deliverables

Packaging
Collateral Design
Brand Development
Digital Design
Social Media Graphics
Illustrations

Partners

Social Media
– Livvy Martinez

The Bloomi oil sits on a board, showing off the pack and label design

Packaging design for Bloomi's inaugural, presale-goal-smashing product line

After offering only marketplace products for the first few years of business, Bloomi was looking to start using their platform to create and sell top-of-the-line sexual products. Together we developed packaging design for their first product—an arousal oil—and put the systems in place for the product line to expand down the road. When the product line launched in February of 2020, the pre-sale goals in a matter of days and the oils have sold out several times since.

Bloomi's Arousal Oil product photography showing off the packaging label design

Product photography for Bloomi Arousal Oil

The Bloomi Arousal Oil lays on a bed showing off the packaging label design.

Bottle design for Bloomi Arousal Oil

Elevating the brand through content design

We set our sights on updating the design of the top quality content Bloomi was producing. We worked to align emails, social media, and downloadable content to the rest of the updated brand expression system.

One pager layout design for Bloomi's better sex cheat sheet that is given as downloadable content to people who attended the webinar

Downloadable PDF document supporting a livestream event

Two boxes sit side by side, showing off the box packaging design

Packaging box design for Bloomi Arousal Oil

A branded collage for Bloomi's promotional materials
Front and back of the Bloomi business card designs

Business card design

The Bloomi Arousal Oil product lays on a marble surface with a damiana flower–one of the key ingredients–nearby.

Product photography for Bloomi Arousal Oil

Social media asset design for an instagram feed promoting events
Social media asset design for email promoting events
Social media asset design for email promoting events

Social media assets in various platform formats

A badge used in promotional materials with the brand's orgasm guarantee
Happy hour design badge for promotional materials
Infographic chart outlining the cycle of natural sex drive
Woman holds Bloomi Arousal Oil bottle

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Shipping box packaging design

Packaging, Collateral Design