BLOOMI

Women-forward, clean-focused sexual wellness marketplace forging the way in the intimate tech industry.

Experiencing rapid growth and expansion, Bloomi came to me looking for a design partner to elevate the brand and build consistency across all platforms. As a marketplace that had only carried other brands, it was essential to carve out some space that Bloomi could own for themselves without taking away space for their partners.

With this in mind, we did some creative exploration of style directions that could advance the brand system and expression, as well as carry over to the new product line. Once we had some things in place, we set to work updating materials everywhere, from digital downloads to iconography to social media advertising.

BRAND STRATEGY

PACKAGING

WEBSITE DESIGN

COLLATERAL

The Bloomi oil sits on a board, showing off the pack and label design

Packaging design for Bloomi's inaugural, presale-goal-smashing product line

After offering only marketplace products for the first few years of business, Bloomi was looking to start using their platform to create and sell top-of-the-line sexual products. Together we developed packaging design for their first product—an arousal oil—and put the systems in place for the product line to expand down the road. When the product line launched in February of 2020, the pre-sale goals in a matter of days and the oils have sold out several times since.

Bloomi's Arousal Oil product photography showing off the packaging label design

Product photography for Bloomi Arousal Oil

The Bloomi Arousal Oil lays on a bed showing off the packaging label design.

Bottle design for Bloomi Arousal Oil

Elevating the brand through content design

We set our sights on updating the design of the top quality content Bloomi was producing. We worked to align emails, social media, and downloadable content to the rest of the updated brand expression system.