Hi! I'm Eléna. I build with brands that delight—for companies that care.

I left my agency job to partner with folks building something bigger than themselves. Since 2016, I've had the pleasure of working alongside hundreds of founders, brands, startups, and visionaries crafting brands that embody the values and passion that drive them.

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Quotes

There isn’t a week that goes by without someone complimenting our site, and frankly our growth to date simply wouldn’t have happened without the incredible product Eléna put together.

Chris Licata & Anais Hayes, Founders of District Derp    |    MORE HAPPY CLIENTS

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FREELANCE STUDIO

BUSBY POTTER

In 2018, I co-founded Busby Potter, a freelance design and development firm. We offer full-service brand development and digital experiences, blending strategy, creativity, and technology to build brands that win hearts and minds – without the agency overhead and baggage.

SPEAKING & TEACHING

I've been teaching design classes at Chicago Portfolio School since 2018. I also speak from time to time at events, universities and on podcasts about things like design, portfolios and the joys (and woes) of self-employment. 

CLASSES:

Retail Branding Systems

Expressive Typography

Packaging

Poster Design

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Interested in working together?

© Eléna Potter, 2021, All Rights Reserved