HI! I'M ELENA.

I am an independent designer partnering with growing companies that want to do better for their brand, their customers and the world.

I am currently booking projects starting in December 2021. If you are interested in working together, start the conversation today.

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Branding, packaging and website design

For growing, value-driven companies

Based in
Chicago, Illinois

TRUSTED BY:

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Building brands for do-better companies.

I work with companies that want to leave this world better than they found it. Whether you're launching a quality-of-life upgrade, committed to ethical and sustainable practices or simply bringing a smile to people’s faces, we should talk about how to leverage your brand in a way that:

☻   Is driven by your values 
☻   Shows up for your audience
☻   Launches with confidence and momentum
☻   Is empowered to be its best very self

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There isn’t a week that goes by without someone complimenting our site, and frankly our growth to date simply wouldn’t have happened without the incredible product Eléna put together.

Chris Licata & Anais Hayes, Founders of District Derp    |    MORE HAPPY CLIENTS

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FOHM

Good, clean fun for a cult-favorite bathroom brand

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DISTRICT DERP

Positioning a cannabis company as a trustworthy, household name

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BLOOMI

Dignifying sexual wellness with clean intimate products

Brands that delight—for companies that care.

I left my agency job because I wanted to work directly with people who are building, scaling and growing their businesses. Now, I get to empower brands to be their best selves and help value-driven companies make a difference in people's lives.

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Interested in working together?

© Eléna Potter, 2021, All Rights Reserved