Brand design for high-powered, purpose-driven startups and DTC companies.

Currently booking projects for Q4 2022

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HEY! WELCOME! I'M ELENA. 

I work closely with mission-oriented founders to build and elevate brands that cast a vision for a better future.

I left my agency job in 2016 to work directly with companies that want to leave this world better than they found it. Whether you're launching a quality-of-life upgrade, committed to ethical and sustainable practices or simply bringing a smile to people’s faces (or, all of the above), you gotta have a brand that:

☻   Is driven by your values 
☻   Shows up for your audience
☻   Launches with confidence and momentum
☻   Is empowered to be its best very self

Branding for a better, brighter world —Branding for a better, brighter world —Branding for a better, brighter world —

SOME OF THE BRANDS I'VE PARTNERED WITH —

EP-Freelance-Designer-Brands_EP-Logos-Bloomi
EP-Freelance-Designer-Brands_EP-Logos-PlannedParenthood
EP-Freelance-Designer-Brands_EP-Logos-Equilibria
EP-Freelance-Designer-Brands_EP-Logos-Sundaily
EP-Freelance-Designer-Brands_EP-Logos-ModernMammals
EP-Freelance-Designer-Brands_EP-Logos-VitalLeaf
EP-Freelance-Designer-Brands_EP-Logos-Nature.org_
EP-Freelance-Designer-Brands_EP-Logos-IndieMegabooth
EP-Freelance-Designer-Brands_EP-Logos-Fohm
EP-Freelance-Designer-Brands_EP-Logos-MagicMind
EP-Freelance-Designer-Brands_EP-Logos-LiliasActive
EP-Freelance-Designer-Brands_EP-Logos-Covey
EP-Freelance-Designer-Brands_EP-Logos-Protege
EP-Freelance-Designer-Brands_EP-Logos-BoysandGirlsClub
EP-Freelance-Designer-Brands_EP-Logos-AttnGrace
EP-Freelance-Designer-Brands_EP-Logos-DistrictDerp

Recent Work

Client: Fohm
Industry:
 Wellness
Scope: Branding, Packaging, Shopify Design, Collateral

Case study coming soon!

Client: Bloomi
Industry:
Sexual Wellness
Scope: Branding, Packaging, Collateral

Case study coming soon!

Client: Equilibria
Industry:
CBD
Scope: Packaging

Case study coming soon!

Partnering with founders to reach and exceed goals since 2016.

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Chris Licata & Anais Hayes
Founders of District Derp
Working together since 2017

There isn’t a week that goes by without someone complimenting our site, and frankly our growth to date simply wouldn’t have happened without the incredible product Eléna put together. Her creativity and receptiveness throughout the process make her a joy to work with, and have pulled us back to her time and time again. 

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Chris Tolles 
Founder of Sundaily
Working together since 2018

Eléna is my go-to person when it comes to compelling design work and is, again and again, a reliable partner who can execute on the many parts of establishing a brand. I would enthusiastically recommend her to anyone starting or growing a brand or value-driven business!

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Amy Shack Egan
Founder of Bandit
Working together since 2020

From the get-go, Eléna was professional, organized, and kind. The entire process was so easy with her. We landed on a strong brand that we're very excited about. Can't recommend her enough!

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Jerry Staub
Founder of Fohm
Working together since 2020

Working with Eléna is always stress-free, collaborative & fun. We end up receiving a lot of positive praise on our brand, and we’re insistent on letting everyone know that Eléna is the mastermind behind it all.

Design that delights, for companies that care.

Whatever it is you need to get done for your brand to be its very best self, I would be excited to discuss what a partnership could look like.

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